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About us

Our story, our mission and our values for even, blemish-free skin through formulations made with natural ingredients.

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A forgotten ingredient, unexpected results

One day, a friend tells me about turmeric and its benefits for the skin: anti-inflammatory, anti-dark spot, evening...

I do my research. The studies are clear: turmeric is a powerful active against hyperpigmentation and acne.

But no brand was really using it... Or the formulas? Questionable, with endocrine disruptors in them...

In the meantime, I'm struggling with my own dark spots. Post-acne, hyperpigmentation... I try everything. Overpriced creams, complicated routines.

Nothing works!

Out of curiosity, I test turmeric directly on my skin. A few weeks later: my dark spots are fading. My skin tone becomes more even, more radiant.

For the first time, I see results.

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What if we launched the product that would change thousands of women's lives?

I start thinking: how to incorporate turmeric into skincare in a simple and effective way?

At the time (early 2024), pre-soaked pads were just starting to appear. Practical, portable, no rinsing needed...

Exfoliating pads with turmeric and vitamin C. For the face and body. Simple. Effective.

We test the first formulas. And it's a game-changer. The results are fast, but most importantly: the experience is pleasant.

At that moment, Séfia launches the first turmeric pads!

Two people, a living room, and a lot (a lot) of boxes

In the beginning, it's just my partner and me. Part-time. From our living room!

Orders start coming in. We pack parcels in the evening, after our day jobs. Our small apartment fills up with boxes. The couch disappears under the stock...

We do everything: prep, packaging, labels, shipping.

Our post office had never seen anything like it haha!

It's exhausting. But with every testimonial, every "it really works", we tell ourselves we're on the right track.

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10,000 orders later...

Months go by. Reviews keep coming in. We pass 10,000 orders!

We realize we can't do everything from the living room anymore.

So we step it up:

  • We partner with a logistics warehouse
  • We do our first real product photoshoot
  • We improve everything we used to do as a duo: packaging, formulas, communication

But we keep what matters most: staying close to you 🤗

Every message, every review counts. Because Séfia is as much yours as it is ours.

An adventure that keeps growing (thanks to you)

Today, Séfia is:

+50,000 customers who trust us
Hundreds of before/afters, thousands of testimonials

+500 partner pharmacies

Custom formulas
On average 94% natural origin ingredients. Rated "Excellent" on Yuka & INCI Beauty

100% vegan & cruelty-free
No parabens, no endocrine disruptors

Simple routines
Because taking care of your skin shouldn't be complicated!

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